Leap Motion could help brands connect and interact with their consumers on a more human level
Leap Motion is a tiny device, not much bigger than a USB but its potential to redefine the way we interact with technology is huge.
Leap Motion came about through the need to have a natural, accurate way to control 3D modelling. The current programs on the market only work with a mouse and keyboard and can be frustrating and inaccurate. Leap Motion has not only revolutionised the industry but also paved the way for better digital interaction in general.
This story will be familiar to anyone who has dealt with managing a Facebook page
Way back in 2008, just after Facebook had first launched its pages product, I was helping a friend promote their small business using Twitter. At the time, Facebook was still a place only for friends to hang out and little had been done in relation to including business in this space.
The implementation of hash-tag technology into social media had revolutionised communication and Twitter provided the perfect platform where engagement amongst strangers with similar niche interests was Read More
The way to touch and affect humans is to understand, inspire and play in their playgrounds
For many brands it is hard to break away from the global campaign direction that has been provided. In many cases Brand Managers are faced with ‘localising’ a suite of brand assets.
The problem is – we are a unique country, with different lives, outlooks, and different behaviours. Global messaging can easily get lost in the myriad of big brands with big promises. The way to touch and affect humans is to understand, inspire and play in their playgrounds. From story to tone, to placement.
Our digital world has opened up a creative explosion of touch points that can be used in many different ways, from utilities, to bite size content on counter to compelling product stories told by others; Each ‘type’ of content serves to strengthen the brand and products within it.
Traditional channels are changing. They slowly cease to exist in their traditional form and are merging into the digital space
An advertising campaign is spread through several channels. Traditionally it is put into print publications, runs on TV and on Radio. In addition to these standard channels a campaign can be promoted through billboards, flyers, direct mail and many more.
When digital advertising came along it was seen as just another way of getting the message across and was simply added to the long list of already existing channels. Read More