There are many varying ways to rank the success of a post, but these needs to be considered carefully

Engagement rate is the holy grail for any social media marketer and a brainteaser for many digital analysts.

Simply having a social media presence is not enough. All page admins want their content to be noticed, liked, commented and shared. Interactions are indeed vital to the self-esteem of every social media user, as well as key to the success of Pages.

So how do we measure the performance of our posts?

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