it appears as though the campaign only came about due to the global outpouring of emotion that greeted the news of the Combi's demise
I love this campaign. It’s so beautifully Volkswagen albeit with a less humorous tone of voice from the normal VW work. It actually made my eyes get a tiny bit sweaty watching the old Kombi drive off into the sunset, not an easy thing to do for a film about an old piece of steel and aluminium!
One will be inspired by the ever changing smorgasbord of ideas, art, installations, performances and interactivity
James Winter, Director of the non profit collaborative, Brand X, joined us at one of our recent REBORN.Inspires sessions where he unfolded the Brand X journey and how the company came into being as a response to the lack of affordable working space for artists in Sydney.
The creation of something new is not accomplished by the intellect, but by the play instinct – Jung
It is said that the makers movement is set to transform the future, acting as a catalyst for innovation. The movement is a sub culture of people mixing technology and handmade. Collaborative makers spaces are popping up across the globe, allowing masters of minds to engage in experimental play, where they are realising unique concepts. We are starting to see this movement locally with our very own Enrico Penzo and David Londono holding the first meeting of the eastern suburbs makers only a few weeks ago – You can check out the preso here – The Makers Movement
Sport is a great teacher, Mum is a great coach.
We are incredibly proud to introduce our first piece of work for MILO, a branded content series that heroes Aussie Mums and the role they play in helping their kids to play sport.
“Sport is a great teacher, Mum is a great coach” features real Aussies mums and kids, and talks about the important role parents play in helping their kids participate in sport, be active and learn important skills of teamwork, resilience and confidence.