An uncomfortable transition is coming but it's one that needs to be met with care and understanding
The unpolished web
The internet is fast becoming the world’s most effective, ubiquitous and well presented communication medium. As the web has grown, so has the expectation for high quality, intuitive interfaces and limited however albeit ‘perfectly catered’ personal pages across social media platforms. It was not so long ago that the opposite was standard.
There is great content to be made within the music video/brand Ad hybrid model. Well financed creative content that is well matched to brands and that people really want to watch
At one of our recent inspiring in-house sessions, we had Entropico, a creative agency working primarily in film and copywriting set up by two writers (Sam Egan and Erin Moy) and a filmmaking DJ (Harry Hunter) tell us their story.
As of last week, Australia became the third market to launch Instagram advertising
Goodbye Facebook Like-Gating
• Like-gating is used by brands to boost fan counts and “likes” on their respective FB pages. It involves forcing users to like a page in order to access content, contests, apps or rewards.
• Facebook’s new policy bans Like-gating.
• Pages have until November 5 to comply – after this any existing like gate will be disabled.
• Why? Facebook wants to ensure quality connections and help businesses reach the people who matter to them: “We want people to like Pages because they want to connect and hear from the business, not because of artificial incentives.”
The advertisement, aptly titled “The Other Side”, shows off Honda’s wild side by allowing viewers to flip between two parallel high-adrenaline tales, each seamlessly mirroring each other.
NOTE: Unfortunately, I wasn’t able to embed the interactive version of this advertisement into the following blog, but you can experience it by clicking here.
The creative team and international powerhouses Wieden + Kenney have come up with a stunning interactive campaign for the newly released Honda Civic Type R. The advertisement, aptly titled “The Other Side”, shows off Honda’s wild side by allowing viewers to flip between two parallel high-adrenaline tales, each seamlessly mirroring each other.
REBORN. was very proud to be part of this group of leading agencies partnering up with Creative Social and together we recognised that collaborating in a digital landscape was how we would advance the whole industry and enjoy the journey