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The porno, a parody of Game of Thrones aptly titled Game of Balls, features an interruption half way through its salacious viewings wherein the leading star, Eva Lovia, addresses the audience directly and uses her co-stars private parts to demonstrate how to check for genital abnormalities that might be an indication of testicular cancer.

(Disclaimer: The following article features adult themes. Reader discretion is advised)

Adult film enthusiasts (i.e. pretty much all Aussie men) have been hit with some hard lessons over the past few weeks thanks to a stealthily placed public health message in an X-rated online film. The porno, a parody of Game of Thrones aptly titled Game of Balls, features an interruption half way through its salacious viewings wherein the leading star, Eva Lovia, addresses the audience directly and uses her co-stars private parts to demonstrate how to check for genital abnormalities that might be an indication of testicular cancer.  She then points toward an on-screen link to playwithyourself.org – an online initiative where men can find out more information, seek help and continue to spread awareness of testicular cancer.

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It’s an amusing addition to the brands lexicon of advertisements that poke fun at the failures that amount when we get hungry and a palpable example of how a simple idea, well executed, can have big reach without costing an exorbitant amount of money.

BBDO New York have hit another homerun in their new campaign for the candy giant, Snickers. The clever new stunt entitled “#HungryMistakes” takes advantage of the various construction and design faults littered throughout New York City by placing a cheeky sticker next to them that playfully explains, “You make mistakes when you’re hungry.”

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