Everyone at REBORN is excited to welcome one of Australia’s leading beverage and food company’s Lion Drinks and Dairy, to its client portfolio. Lion boasts a portfolio of some of Australia’s favourite market-leading brands spanning categories from dairy to alcohol. This is without a doubt an exciting win for the REBORN Team. Just another way that we showcase how a boutique independent agency can make a big difference for large brands.
Our first project with Lion was with the iconic, ‘French for Yum’ brand, Yoplait Petit Miam. We were recently honoured with the task of launching Petit Miam in social. The second phase of the campaign platform is now in development which will build on the successful first phase acquisition drive.
For our Melbourne team, Big M has some cultural significance that the Sydney office just won’t understand, none the less, the second major brand in the stable has some great projects underway.
From Kids Yoghurt to Flavoured Milk, no Dairy cabinet would be complete without the crème de la crème of yoghurt – Dairy Farmers Thick and Creamy. It was a great privilege for the team at REBORN to work with Lion on the new campaign which sets the Thick and Creamy Yoghurt apart from all others through a unique range of premium flavours. With a multi-channel content platform and an integrated social campaign on its way, we are excited now more than ever to work with a company such as Lion and look forward to showcasing our successful and insightful work in the future.