Oreo is enjoying an incredible amount of success using social media. The brand has 34 million Facebook fans and enjoys strong engagement with these users. Most importantly, the page receives a large number of content shares, the holy grail of Facebook content.
Oreo’s strategy is to incorporate the product often throughout it’s messaging. Such a strategy would be one of the leading factors in the pages success as it means that the product and message can be digested in an extremely quick fashion without the user having to spend much time searching for the meaning.
Below are some great examples of Oreo using their product to communicate its message.
Dane Kloos is a ‘Successful Doctor’ and Community & Content Manager at REBORN.