We are incredibly proud to introduce our first piece of work for MILO, a branded content series that heroes Aussie Mums and the role they play in helping their kids to play sport.
“Sport is a great teacher, Mum is a great coach” features real Aussies mums and kids, and talks about the important role parents play in helping their kids participate in sport, be active and learn important skills of teamwork, resilience and confidence.
The campaign will run in partnership with Facebook, Zenith Optimedia and Ogilvy, to compliment MILO’s brand new TVC and will be used to determine Facebook’s effectiveness as a broadcast platform – with future plans in the pipeline once the initial success has been realised.
The videos have so far received over 250,000 video views including approximately 6,250 hours of one-on-one interaction with consumers, as well as over 18,000 comments and 1.8 million additional endorsed impressions through social sharing.
The overall campaign has so far delivered 30 million impressions and it’s great to be working on such an iconic Australian brand following our appointment as their lead digital agency earlier this year – and having just picked up work for Optifast and Uncle Toby’s off the back of our successful work for Milo, it’s an exciting start to our relationship with Nestle.
You can watch the videos here