If there is one thing Back to the Future II taught us it’s that tying shoelaces is for suckers. In the 1989 cult film, Marty McFly travels to the year 2015 and gets to wear what has become the most sought after pair of sneakers in the history of footwear: the Nike Air Mags. Since the films release the sneakers have taken on an iconic status predominantly due to the fact that they featured self-tying power laces.
In case you forgot, here’s a quick reminder. Prepare to have your mind blown (again):
It’s been 25 years since the Nike Air Mags graced the screens of our local cinema and here we are still toiling away with “bunny ears” loops to tie our laces. Our plight was nearly relieved in 2011 when Nike released a series of limited edition replica Air Mags. The replica sneakers were fitted out with an LED lighting system that could be recharged and made to last up to 3,000 hours. Unfortunately though, they didn’t have power-laces and there were only 1,500 pairs made – all of which were heinously expensive. In fact, the 2011 Air Mags were part of a genius fundraising stunt conducted by Nike, with all proceeds going to the Michael J. Fox Foundation for Parkinson’s Research. Collectively Nike managed to garner over $6 million from sneaker fans, film aficionados and celebrities.
But it looks like the days of shoelaces might finally be behind us! In the chronology of the film power laces technically aren’t invented until the year 2015, which is now less than a year away. According to Sole Collector Nike is planning an official release of a new and more affordable version of the Air Mag with self-lacing technology.
At a Press conference held at the Jordan Brand’s Flight Lab space in New Orleans earlier this year Nike’s designer, Tinker Hatfield, was asked to address the rumours surrounding the release of the new Air Mags. Hatfield had this to say:
“Are we gonna see power laces in 2015? To that, I say YES!”
Admittedly, no one can be sure that Hatfield isn’t pulling our legs, but all the same there is good reason to believe he is telling the truth. According to dvice.com Hatfield filed a patent for a shoe with self-lacing technology back in 2010.
Time will tell whether we will all finally be able to get our hands on a pair of the glorious super-sneakers. But either way, Hatfield should tread carefully. Expectations are very high and we are all still recovering from the disastrous non-hovering hoverboard released by Mattel last year.
For those too desperate to wait, a US costume store is offering budget versions of the Air Mags. They are sold out at the moment but the next shipment arrives early November. We know it’s a no-thrills alternative, but they should do the trick until the real thing (hopefully) comes out next year.