Listen up all you Casanovas out there because this year Starbucks and the dating site Match.com are serving up an extra shot of love. The companies have joined forces to make it easier for singles to connect over a cup of coffee this Valentines Day. Using Match’s mobile app aspiring romantics will be encouraged to click on a section called “Meet at Starbucks.” Users who click on this button can email one another and meet up at a nearby Starbucks. To celebrate the dating frenzy, the coffee chain’s menu will feature a few special coffee and pastry deals – for example, a raspberry mocha and coffee – for $5. So whoever ends up paying doesn’t have to worry about being out of pocket 😉
“By far the most first [Match] dates happen at Starbucks than anywhere else,” Yagan said, based on information culled from Match messages and survey data. “What we’re doing here is enabling something that’s already happening. People are already on Match and already going to Starbucks on first dates. About 10,000 people a day go on first dates from Match. … We’re trying to celebrate that, bring those success stories to the forefront and make it even easier in our product to meet up at Starbucks.”
Yagan also noted that 0ver 30 percent of Match users listed “coffee & conversation” as an interest on their profiles, making it the third most popular interest on the site.
In the past, Starbucks has already proved its proficiency at creating new avenues for business through partnerships. The coffee giant was one of the first brands to strike a deal with Uber, allowing customers to order a car from their own Starbucks app. Ultimately, it comes as little surprise that the company has manage to bang out another clever alliance. We at REBORN suspect that this alliance is going to mocha lot of people happy.