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The porno, a parody of Game of Thrones aptly titled Game of Balls, features an interruption half way through its salacious viewings wherein the leading star, Eva Lovia, addresses the audience directly and uses her co-stars private parts to demonstrate how to check for genital abnormalities that might be an indication of testicular cancer.

(Disclaimer: The following article features adult themes. Reader discretion is advised)

Adult film enthusiasts (i.e. pretty much all Aussie men) have been hit with some hard lessons over the past few weeks thanks to a stealthily placed public health message in an X-rated online film. The porno, a parody of Game of Thrones aptly titled Game of Balls, features an interruption half way through its salacious viewings wherein the leading star, Eva Lovia, addresses the audience directly and uses her co-stars private parts to demonstrate how to check for genital abnormalities that might be an indication of testicular cancer.  She then points toward an on-screen link to playwithyourself.org – an online initiative where men can find out more information, seek help and continue to spread awareness of testicular cancer.

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snickers-hungry-mistakes-outdoor-371826-adeevee1

It’s an amusing addition to the brands lexicon of advertisements that poke fun at the failures that amount when we get hungry and a palpable example of how a simple idea, well executed, can have big reach without costing an exorbitant amount of money.

BBDO New York have hit another homerun in their new campaign for the candy giant, Snickers. The clever new stunt entitled “#HungryMistakes” takes advantage of the various construction and design faults littered throughout New York City by placing a cheeky sticker next to them that playfully explains, “You make mistakes when you’re hungry.”

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Unknown

I know from personal experience how much this country struggles and how much the people need aid and support

The earthquake that struck Nepal on Saturday has so far claimed over 3,000 lives, with another staggering 6,500 injured.

In an attempt to assist this nation in need, our REBORN family has grouped together to help. We would like to take a moment of your time, to encourage donations for the Nepalese people in this time of utter devastation.

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bacon-eggs-hd-hed-2015

The board has enlisted the help of the “Footloose” star for a new online print and video ad campaign which playfully uses the A-lister’s last name.

Get excited, because the American Egg Board just ordered up a side of bacon – Kevin Bacon, that is.

The board has enlisted the help of the “Footloose” star for a new online print and video ad campaign which playfully uses the A-lister’s last name. It’s the first time the poultry group has used a Hollywood celebrity as their brand ambassador and considering the recent surge in consumption thanks to the nation’s protein obsession, it could not have come at a better time!

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3042007-poster-p-1-coca-colas-hitler-art-is-the-worst-brand-tweet-of-the-week

The campaign was launched during the Super Bowl last Sunday and according to Coco-Cola its aim was to "tackle the pervasive negativity polluting social media feeds and comment threads across the internet”.

Coca-Cola has been forced to suspend their recent twitter advertising campaign entitled #MakeItHappy after a prank by Gawker.com tricked the soda company into inadvertently re-tweeting large portions of Adolf Hitler’s infamous autobiographical manifesto Mein Kampf.

The campaign was launched during the Super Bowl last Sunday and according to Coco-Cola its aim was to “tackle the pervasive negativity polluting social media feeds and comment threads across the internet”. The campaign encouraged Twitter users to mark any hateful or offensive tweets with the #MakeItHappy hashtag and the brand would then use an encoding system called ASCII to rearrange the letters of the tweet to form cute images of cartoon lettuce and dancing chicken drumsticks and other benign works of art.

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Starbucks_Date_Summary_Art

the teaming up of the two companies is a natural extension of what is already happening in dating culture.

Listen up all you Casanovas out there because this year Starbucks and the dating site Match.com are serving up an extra shot of love. The companies have joined forces to make it easier for singles to connect over a cup of coffee this Valentines Day. Using Match’s mobile app aspiring romantics will be encouraged to click on a section called “Meet at Starbucks.” Users who click on this button can email one another and meet up at a nearby Starbucks. To celebrate the dating frenzy, the coffee chain’s menu will feature a few special coffee and pastry deals – for example, a raspberry mocha and coffee – for $5. So whoever ends up paying doesn’t have to worry about being out of pocket 😉

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entropico

There is great content to be made within the music video/brand Ad hybrid model. Well financed creative content that is well matched to brands and that people really want to watch

At one of our recent inspiring in-house sessions, we had Entropico, a creative agency working primarily in film and copywriting set up by two writers (Sam Egan and Erin Moy) and a filmmaking DJ (Harry Hunter) tell us their story.

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WK_Honda_The_Other_Side_Print_Artwork

The advertisement, aptly titled “The Other Side”, shows off Honda’s wild side by allowing viewers to flip between two parallel high-adrenaline tales, each seamlessly mirroring each other.

NOTE: Unfortunately, I wasn’t able to embed the interactive version of this advertisement into the following blog, but you can experience it by clicking here.

The creative team and international powerhouses Wieden + Kenney have come up with a stunning interactive campaign for the newly released Honda Civic Type R. The advertisement, aptly titled “The Other Side”, shows off Honda’s wild side by allowing viewers to flip between two parallel high-adrenaline tales, each seamlessly mirroring each other.

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856455-nike-air-mags

If there is one thing Back to the Future II taught us it’s that tying shoelaces is for suckers.

If there is one thing Back to the Future II taught us it’s that tying shoelaces is for suckers. In the 1989 cult film, Marty McFly travels to the year 2015 and gets to wear what has become the most sought after pair of sneakers in the history of footwear: the Nike Air Mags. Since the films release the sneakers have taken on an iconic status predominantly due to the fact that they featured self-tying power laces.

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U2

Some have dubbed the forced download as “rock-and-roll dystopian junk mail”, whilst others have compared the album’s appearance to “waking up with a pimple"

How to remove U2’s new album from your iPhone/iPad…

By now we’re sure that most tech savvy individuals would have noticed the unexpected “gift” of U2’s new album, “Songs of Innocence“, on their respective iPhones, iPads and iTunes libraries.  The new album was forced onto our Apple devices via the iCloud in an attempt to fashion the largest album release of all time.

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