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The porno, a parody of Game of Thrones aptly titled Game of Balls, features an interruption half way through its salacious viewings wherein the leading star, Eva Lovia, addresses the audience directly and uses her co-stars private parts to demonstrate how to check for genital abnormalities that might be an indication of testicular cancer.

(Disclaimer: The following article features adult themes. Reader discretion is advised)

Adult film enthusiasts (i.e. pretty much all Aussie men) have been hit with some hard lessons over the past few weeks thanks to a stealthily placed public health message in an X-rated online film. The porno, a parody of Game of Thrones aptly titled Game of Balls, features an interruption half way through its salacious viewings wherein the leading star, Eva Lovia, addresses the audience directly and uses her co-stars private parts to demonstrate how to check for genital abnormalities that might be an indication of testicular cancer.  She then points toward an on-screen link to playwithyourself.org – an online initiative where men can find out more information, seek help and continue to spread awareness of testicular cancer.

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It’s an amusing addition to the brands lexicon of advertisements that poke fun at the failures that amount when we get hungry and a palpable example of how a simple idea, well executed, can have big reach without costing an exorbitant amount of money.

BBDO New York have hit another homerun in their new campaign for the candy giant, Snickers. The clever new stunt entitled “#HungryMistakes” takes advantage of the various construction and design faults littered throughout New York City by placing a cheeky sticker next to them that playfully explains, “You make mistakes when you’re hungry.”

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The board has enlisted the help of the “Footloose” star for a new online print and video ad campaign which playfully uses the A-lister’s last name.

Get excited, because the American Egg Board just ordered up a side of bacon – Kevin Bacon, that is.

The board has enlisted the help of the “Footloose” star for a new online print and video ad campaign which playfully uses the A-lister’s last name. It’s the first time the poultry group has used a Hollywood celebrity as their brand ambassador and considering the recent surge in consumption thanks to the nation’s protein obsession, it could not have come at a better time!

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The campaign was launched during the Super Bowl last Sunday and according to Coco-Cola its aim was to "tackle the pervasive negativity polluting social media feeds and comment threads across the internet”.

Coca-Cola has been forced to suspend their recent twitter advertising campaign entitled #MakeItHappy after a prank by Gawker.com tricked the soda company into inadvertently re-tweeting large portions of Adolf Hitler’s infamous autobiographical manifesto Mein Kampf.

The campaign was launched during the Super Bowl last Sunday and according to Coco-Cola its aim was to “tackle the pervasive negativity polluting social media feeds and comment threads across the internet”. The campaign encouraged Twitter users to mark any hateful or offensive tweets with the #MakeItHappy hashtag and the brand would then use an encoding system called ASCII to rearrange the letters of the tweet to form cute images of cartoon lettuce and dancing chicken drumsticks and other benign works of art.

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the teaming up of the two companies is a natural extension of what is already happening in dating culture.

Listen up all you Casanovas out there because this year Starbucks and the dating site Match.com are serving up an extra shot of love. The companies have joined forces to make it easier for singles to connect over a cup of coffee this Valentines Day. Using Match’s mobile app aspiring romantics will be encouraged to click on a section called “Meet at Starbucks.” Users who click on this button can email one another and meet up at a nearby Starbucks. To celebrate the dating frenzy, the coffee chain’s menu will feature a few special coffee and pastry deals – for example, a raspberry mocha and coffee – for $5. So whoever ends up paying doesn’t have to worry about being out of pocket 😉

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The advertisement, aptly titled “The Other Side”, shows off Honda’s wild side by allowing viewers to flip between two parallel high-adrenaline tales, each seamlessly mirroring each other.

NOTE: Unfortunately, I wasn’t able to embed the interactive version of this advertisement into the following blog, but you can experience it by clicking here.

The creative team and international powerhouses Wieden + Kenney have come up with a stunning interactive campaign for the newly released Honda Civic Type R. The advertisement, aptly titled “The Other Side”, shows off Honda’s wild side by allowing viewers to flip between two parallel high-adrenaline tales, each seamlessly mirroring each other.

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Defining the extended narrative that you tell around your brand and products is a key factor in determining the long-term opportunities in continuing to iterate the way your brand is consistently projected through a transmedia story world

 

transmedia-story-tellingIt is widely accepted that the role of advertising is to generate salience for a brand, product or service and elicit a behavioural response of purchase intent, actual purchase or affinity/loyalty.

An increasingly digital and interconnected world has led to a new expectation from consumers around what constitutes a valuable brand experience. It has also led to brands searching for coherent ways to integrate their brands into an increasingly complex media and technology environment.

One of the experiences that consumers have started to value is transmedia storytelling. Transmedia storytelling is a technique of telling a single story across a range of different media platforms. However, compared with traditional cross-platform adaptations, transmedia storytelling requires the use of each additional media to enhance the underlying story by adding depth to the overall story and experience of the user. To date, only entertainment franchises have really been able to create viable transmedia properties. Some of these include blockbusters such as ‘Heroes’, ‘Lost’, and ‘The Dark Knight.’

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