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The porno, a parody of Game of Thrones aptly titled Game of Balls, features an interruption half way through its salacious viewings wherein the leading star, Eva Lovia, addresses the audience directly and uses her co-stars private parts to demonstrate how to check for genital abnormalities that might be an indication of testicular cancer.

(Disclaimer: The following article features adult themes. Reader discretion is advised)

Adult film enthusiasts (i.e. pretty much all Aussie men) have been hit with some hard lessons over the past few weeks thanks to a stealthily placed public health message in an X-rated online film. The porno, a parody of Game of Thrones aptly titled Game of Balls, features an interruption half way through its salacious viewings wherein the leading star, Eva Lovia, addresses the audience directly and uses her co-stars private parts to demonstrate how to check for genital abnormalities that might be an indication of testicular cancer.  She then points toward an on-screen link to playwithyourself.org – an online initiative where men can find out more information, seek help and continue to spread awareness of testicular cancer.

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It’s an amusing addition to the brands lexicon of advertisements that poke fun at the failures that amount when we get hungry and a palpable example of how a simple idea, well executed, can have big reach without costing an exorbitant amount of money.

BBDO New York have hit another homerun in their new campaign for the candy giant, Snickers. The clever new stunt entitled “#HungryMistakes” takes advantage of the various construction and design faults littered throughout New York City by placing a cheeky sticker next to them that playfully explains, “You make mistakes when you’re hungry.”

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The board has enlisted the help of the “Footloose” star for a new online print and video ad campaign which playfully uses the A-lister’s last name.

Get excited, because the American Egg Board just ordered up a side of bacon – Kevin Bacon, that is.

The board has enlisted the help of the “Footloose” star for a new online print and video ad campaign which playfully uses the A-lister’s last name. It’s the first time the poultry group has used a Hollywood celebrity as their brand ambassador and considering the recent surge in consumption thanks to the nation’s protein obsession, it could not have come at a better time!

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Allow yourself and your company the freedom to fail. “Failure sucks but instructs”

On Nov 26, work-and-learn space General Assembly and online news platform Mashable wrangled 25 digital cowboys (and girls) to share their wisdom on technology, design, digital trends and the future of work for Future of Digital: a festival of learning.

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The campaign was launched during the Super Bowl last Sunday and according to Coco-Cola its aim was to "tackle the pervasive negativity polluting social media feeds and comment threads across the internet”.

Coca-Cola has been forced to suspend their recent twitter advertising campaign entitled #MakeItHappy after a prank by Gawker.com tricked the soda company into inadvertently re-tweeting large portions of Adolf Hitler’s infamous autobiographical manifesto Mein Kampf.

The campaign was launched during the Super Bowl last Sunday and according to Coco-Cola its aim was to “tackle the pervasive negativity polluting social media feeds and comment threads across the internet”. The campaign encouraged Twitter users to mark any hateful or offensive tweets with the #MakeItHappy hashtag and the brand would then use an encoding system called ASCII to rearrange the letters of the tweet to form cute images of cartoon lettuce and dancing chicken drumsticks and other benign works of art.

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the teaming up of the two companies is a natural extension of what is already happening in dating culture.

Listen up all you Casanovas out there because this year Starbucks and the dating site Match.com are serving up an extra shot of love. The companies have joined forces to make it easier for singles to connect over a cup of coffee this Valentines Day. Using Match’s mobile app aspiring romantics will be encouraged to click on a section called “Meet at Starbucks.” Users who click on this button can email one another and meet up at a nearby Starbucks. To celebrate the dating frenzy, the coffee chain’s menu will feature a few special coffee and pastry deals – for example, a raspberry mocha and coffee – for $5. So whoever ends up paying doesn’t have to worry about being out of pocket 😉

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The Prynt Case is the first smartphone cover that instantly prints photos

In an era where sharing photos has become almost an entirely digital enterprise it seems that one crowd-funded project based in San Francisco called is determined to bring back the feeling of having a physical photo in your hand. The Prynt Case is the first smartphone cover that instantly prints photos. The case features a small inkless photo printer that plugs into your iPhone or Samsung Galaxy via a modular system that lets you swap between connectors. No Wifi or Bluetooth is needed to operate the printer – just plug in and go!

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The advertisement, aptly titled “The Other Side”, shows off Honda’s wild side by allowing viewers to flip between two parallel high-adrenaline tales, each seamlessly mirroring each other.

NOTE: Unfortunately, I wasn’t able to embed the interactive version of this advertisement into the following blog, but you can experience it by clicking here.

The creative team and international powerhouses Wieden + Kenney have come up with a stunning interactive campaign for the newly released Honda Civic Type R. The advertisement, aptly titled “The Other Side”, shows off Honda’s wild side by allowing viewers to flip between two parallel high-adrenaline tales, each seamlessly mirroring each other.

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REBORN. was very proud to be part of this group of leading agencies partnering up with Creative Social and together we recognised that collaborating in a digital landscape was how we would advance the whole industry and enjoy the journey

On Wednesday Oct 29, 2014, we participated in Web Directions & Creative Social’s Sydney-wide Agency Open House and opened our doors to the industry at large.

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a group of students at the University of Washington have designed a bracelet that monitors your alcohol and dehydration levels when you go out, and lets your friend know if you’ve had too much.

Let’s face it, whether you have a liver like Robert Downey Jr. (circa 1990s) or you’re just a plain straight light weight, we all have those nights where we go out and inevitably end up separated from our friends, possibly passed out on a couch, and extremely intoxicated.

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