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REBORN Group
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It’s an amusing addition to the brands lexicon of advertisements that poke fun at the failures that amount when we get hungry and a palpable example of how a simple idea, well executed, can have big reach without costing an exorbitant amount of money.

BBDO New York have hit another homerun in their new campaign for the candy giant, Snickers. The clever new stunt entitled “#HungryMistakes” takes advantage of the various construction and design faults littered throughout New York City by placing a cheeky sticker next to them that playfully explains, “You make mistakes when you’re hungry.”

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The board has enlisted the help of the “Footloose” star for a new online print and video ad campaign which playfully uses the A-lister’s last name.

Get excited, because the American Egg Board just ordered up a side of bacon – Kevin Bacon, that is.

The board has enlisted the help of the “Footloose” star for a new online print and video ad campaign which playfully uses the A-lister’s last name. It’s the first time the poultry group has used a Hollywood celebrity as their brand ambassador and considering the recent surge in consumption thanks to the nation’s protein obsession, it could not have come at a better time!

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The campaign was launched during the Super Bowl last Sunday and according to Coco-Cola its aim was to "tackle the pervasive negativity polluting social media feeds and comment threads across the internet”.

Coca-Cola has been forced to suspend their recent twitter advertising campaign entitled #MakeItHappy after a prank by Gawker.com tricked the soda company into inadvertently re-tweeting large portions of Adolf Hitler’s infamous autobiographical manifesto Mein Kampf.

The campaign was launched during the Super Bowl last Sunday and according to Coco-Cola its aim was to “tackle the pervasive negativity polluting social media feeds and comment threads across the internet”. The campaign encouraged Twitter users to mark any hateful or offensive tweets with the #MakeItHappy hashtag and the brand would then use an encoding system called ASCII to rearrange the letters of the tweet to form cute images of cartoon lettuce and dancing chicken drumsticks and other benign works of art.

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The advertisement, aptly titled “The Other Side”, shows off Honda’s wild side by allowing viewers to flip between two parallel high-adrenaline tales, each seamlessly mirroring each other.

NOTE: Unfortunately, I wasn’t able to embed the interactive version of this advertisement into the following blog, but you can experience it by clicking here.

The creative team and international powerhouses Wieden + Kenney have come up with a stunning interactive campaign for the newly released Honda Civic Type R. The advertisement, aptly titled “The Other Side”, shows off Honda’s wild side by allowing viewers to flip between two parallel high-adrenaline tales, each seamlessly mirroring each other.

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Smoke

We have come a long way from the smoke signal. We now have the ability to communicate en masse or personally, to anyone in any corner of the globe through a vast array of means and channels. We have at our fingertips, one of the most powerful tools man has ever created - The Internet.

A relatively provocative statement, I know. A little heavy for what I hope won’t be a short tenure as a contributor to this blog. This subject, I think, needs to be addressed by the digital advertising and media industry if we are to progress and compete with the effectiveness of other forms of media in eliciting an emotional response from the consumer.

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We need to stop making generic ads and start making pieces of communication that tell interesting stories that entertain

Virgin Mobile have recently launched the final piece of their ‘Retrain Your Brain’ campaign in which the company claims to save you money by switching to their network.

The piece, named ‘Blinkwashing’ works by having a user view their video with an active webcam watching them. Read More

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From print and TV to in-store experience, connecting at every touch point and giving consumers relevant information about the products in real time is how all beauty brands will be able to stand out

At REBORN we like to mix things up. It’s important that every department shares their thinking to help inspire and educate each other.

Today we took over a casual coffee catch up with Enrico Penzo (Creative Technologist, REBORN) and Samantha Martin (Client Services Director, REBORN) and asked them to share their opinions of beauty in digital and tell us how brands in Australia are missing the opportunity to truly connect with their customers.

This is what they had to say:

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Not being an avid fan of banner ads in general, I have to say that this one made me sit up and pay attention! It was superbly interactive and memorable

Oh how I love racing car games, particularly those that get your adrenalin pumping! One that did just that was a banner ad that launched a few weeks ago and one, I may add that was fabulously integrated!

Achtung, an agency in Amsterdam created this exceptionally smart campaign called ‘Bannerbahn’ for Volkswagon Golf GTI. The campaign connected paid banner media space with users in the physical world.

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To a teenager, big businesses are boring

My dad is a pretty awesome dude. Nothing in life really fazes him. It’s like he’s seen it all, a bit like teenagers and social media. How would I know? Well, I’m 19.

Facebook has been around for a large part of my life, and today’s youth are growing up with it – it’s nothing new to us, it just exists. We use it because it’s a communication tool, not because we think it’s cool.

With social media, we can develop, edit and carefully craft our personal image. People everywhere are busy using it as a way to impress others. Did you know the airport is the most popular place to check-in with Facebook? It’s basically a way of telling your friends that “you’re so great because you’re getting out of this hell-hole and going somewhere amazing to continue being awesome”.

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Digital

Traditional channels are changing. They slowly cease to exist in their traditional form and are merging into the digital space

An advertising campaign is spread through several channels. Traditionally it is put into print publications, runs on TV and on Radio. In addition to these standard channels a campaign can be promoted through billboards, flyers, direct mail and many more.

When digital advertising came along it was seen as just another way of getting the message across and was simply added to the long list of already existing channels. Read More