As of last week, Australia became the third market to launch Instagram advertising
Goodbye Facebook Like-Gating
• Like-gating is used by brands to boost fan counts and “likes” on their respective FB pages. It involves forcing users to like a page in order to access content, contests, apps or rewards.
• Facebook’s new policy bans Like-gating.
• Pages have until November 5 to comply – after this any existing like gate will be disabled.
• Why? Facebook wants to ensure quality connections and help businesses reach the people who matter to them: “We want people to like Pages because they want to connect and hear from the business, not because of artificial incentives.”