You Wines, Product Development for Millennials

WINES HAVE PERSONALITIES JUST LIKE PEOPLE DO. WHAT YOU DRINK IS A STATEMENT OF WHO YOU ARE.

HOW DO WE DEVELOP A PRODUCT TO SPARK INTEREST IN A BEVERAGE THAT SEEMS COMPLICATED AND OUT OF REACH TO MILLENNIALS?

 

Product Opportunity

YOU Wine was developed to resonate with Generation Y’s tastes and lifestyles in ways existing wine brands had failed to do. The project required REBORN and Love & Wine to develop a sound and incisive psychological understanding of the target market, as previous research had produced key Gen Y consumer insights that helped develop the idea of reflecting the kind of character that is used to categorise and describe people in the product.

client

YOU Wines

project

Wine for the Digital Generation

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