Paramount. Allied.

ALLIED IS A WW2 ROMANTIC THRILLER ABOUT PERSONAL BETRAYAL THAT WILL KEEP YOU ON THE EDGE OF YOUR SEAT UNTIL THE VERY END.

HOW DO WE MAKE THE MOVIE APPEAL TO WOMEN, WHILE ALSO MAKING IT EASIER FOR HER TO CONVINCE HER PARTNER TO WATCH IT WITH HER?

 

the insight

Female viewers would love for their partners to go with them to a romance, but they don’t want to feel indebted to them for making the ‘sacrifice’.

 

client

Paramount Pictures

project

Allied

the idea

We showcased a range of romantic and thrilling features from the Allied content available to create one impressive piece of media that took our viewers on a suspenseful and enticing journey.

the interactions
owned

Owned

  • Campaign Microsite
  • Facebook
  • Instagram
earned

Earned

  • Social
paid

Paid

  • Facebook
  • Instagram
the results

Not available