Revlon. Ultra HD Matte.

REVLON HAS A LONG STANDING REPUTATION AS A CLASSIC MAKE-UP BRAND FOR EVERY WOMAN.

WE WERE CHALLENGED WITH LIFTING THEIR SOCIAL CREDIBILITY AS A MODERN, ON-TREND BRAND FOR A YOUNGER DEMOGRAPHIC.

 

the insight

Recommendations from influencers are more highly trusted than those coming straight from the brands themselves.

client

Revlon

project

Ultra HD Matte

the idea

We teamed up with influencer Erin Holland to create a content piece showcasing her love of Revlon Ultra HD Matte LipColor.

the interactions
owned

Owned

  • Website
  • POS
  • YouTube
  • Facebook
  • Instagram
  • Newsletter
earned

Earned

  • Social
  • PR
  • Influencer
paid

Paid

  • Facebook
  • Instagram
  • Influencer Activity
content-image-2
the results

1.7 Million

Campaign Impressions