Bottle-O. Your Events hero.

INDEPENDENT BRANDS AUSTRALIA (IBA) IS FOCUSED ON SECURING LONG-TERM SUSTAINABILITY FOR INDEPENDENT ALCOHOL RETAILERS. UNDER THIS UMBRELLA, THE COMPANY OWNS THE BRAND THE BOTTLE-O.

THE SUMMER FESTIVE PERIOD IS ONE OF THE MOST IMPORTANT PERIODS FOR ALCOHOL RETAILERS. HOW DO WE STAND OUT WITH A SUMMER CAMPAIGN THAT PUTS THE BOTTLE-O AT THE FOREFRONT OF CONSUMER MINDS?

 

the insight

The key to celebrating all summer festivities is a drink shared with friends.

client

IBA

project

Summer Campaign

the idea

We created fun animations and illustrations that showcase The Bottle-O as the place that can make anyone a 'Summer Hero' at parties and gatherings.

the interactions
owned

Owned

  • Facebook
  • Website
  • eDM
earned

Earned

  • Social
  • PR
paid

Paid

  • Facebook
content-image-2
the results

92.5%

Increase in website visits

+766%

Social referrals to website

2.1 Million

Campaign Impressions

658,000

Video views