Cellarbrations. The Difference Between.

INDEPENDENT BRANDS AUSTRALIA (IBA) IS FOCUSED ON SECURING LONG-TERM SUSTAINABILITY FOR INDEPENDENT ALCOHOL RETAILERS. UNDER THIS UMBRELLA, THE COMPANY OWNS THE BRAND CELLARBRATIONS.

THE SUMMER FESTIVE PERIOD IS ONE OF THE MOST IMPORTANT PERIODS FOR ALCOHOL RETAILERS. HOW DO WE STAND OUT WITH A SUMMER CAMPAIGN THAT PUTS CELLARBRATIONS AT THE FOREFRONT OF CONSUMER MINDS?

 

the insight

The key to celebrating all summer festivities is a drink shared with friends.

client

IBA

project

Summer Campaign

the idea

We created fun animations and illustrations that showcase Cellarbrations as the place to help you achieve the difference between a good time and an even better celebration.

the interactions
owned

Owned

  • Facebook
  • Website
  • eDM
  • Instore
earned

Earned

  • Social
  • PR
paid

Paid

  • Facebook
content-image-2
the results

2.2 Million

Campaign Impressions

720,236

Video views

+78.5%

Increase in website visits

+277.6%

Social referrals to website