Cellarbrations. The Difference Between.

INDEPENDENT BRANDS AUSTRALIA (IBA) IS FOCUSED ON SECURING LONG-TERM SUSTAINABILITY FOR INDEPENDENT ALCOHOL RETAILERS. UNDER THIS UMBRELLA, THE COMPANY OWNS THE BRAND CELLARBRATIONS.

THE SUMMER FESTIVE PERIOD IS ONE OF THE MOST IMPORTANT PERIODS FOR ALCOHOL RETAILERS. HOW DO WE STAND OUT WITH A SUMMER CAMPAIGN THAT PUTS CELLARBRATIONS AT THE FOREFRONT OF CONSUMER MINDS?

 

client

IBA

project

Summer Campaign

the interactions
owned

Owned

  • Facebook
  • Website
  • eDM
  • Instore
earned

Earned

  • Social
  • PR
paid

Paid

  • Facebook
content-image-2
the results

2.2 Million

Campaign Impressions

720,236

Video views

+78.5%

Increase in website visits

+277.6%

Social referrals to website