NESCAFÉ, AN ALREADY TRUSTED BRAND IN COFFEE, NEEDED PEOPLE TO SEE THEIR NEW RANGE AS SOMETHING OTHER THAN JUST ANOTHER CUP OF JOE.
WITHIN A COMPETITIVE COFFEE MARKET PLACE, HOW DO WE CHANGE THE WAY PEOPLE SEE NESCAFÉ MENU?
The average coffee break is 15 minutes long; it’s usually uneventful and boring. People want coffee breaks to be as adventurous as the coffee they are drinking.
Coffee Break Adventures