Nescafé. Coffee Break Adventures

NESCAFÉ, AN ALREADY TRUSTED BRAND IN COFFEE, NEEDED PEOPLE TO SEE THEIR NEW RANGE AS SOMETHING OTHER THAN JUST ANOTHER CUP OF JOE.

WITHIN A COMPETITIVE COFFEE MARKET PLACE, HOW DO WE CHANGE THE WAY PEOPLE SEE NESCAFÉ MENU?

 

the insight

The average coffee break is 15 minutes long; it’s usually uneventful and boring. People want coffee breaks to be as adventurous as the coffee they are drinking.

client

Nescafe

project

Coffee Break Adventures

the idea

Through a mix of puppies, massages, Samba dancing, and an exhilarating drum line we created a Surprise and Delight experience for Nescafe Menu fans that took the drinker from a boring coffee break, to an exhilarating coffee carnival.

the interactions
owned

Owned

  • Website
  • YouTube
  • Event Activation
  • Sampling
earned

Earned

  • Social
  • PR
  • WOM
  • Sampling
paid

Paid

  • Facebook
  • YouTube
  • eDM
content-image-2
the results

21 Million

Campaign Impressions