NSW HEALTH AIMS TO PREVENT NEW INFECTIONS AND IMPROVE THE HEALTH OF PEOPLE LIVING WITH HEPATITIS B & C.
HOW DO WE GET PEOPLE TALKING ABOUT HEPATITIS B & C, RAISE ITS PROFILE AND ENSURE A SUITABLE LEVEL OF INFAMY?
Hepatitis does not have a place at the table of Australian’s health concerns. The conversations reflected online are dominated by cancer, depression and diabetes. We needed to create a campaign that would provoke our audience to question whether they might have Hepatitis B, Hepatitis C, or whether they are at risk of getting it.
Could it be me?