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REBORN Group

CSIRO. INFINITY SWING.

OVERVIEW

The CSIRO is Australia’s national science agency, with over 90 years of research under it’s belt and a diverse list of inventions to it’s name including plastic banknotes, Aerogard, extended use contact lenses, the world’s first flu treatment and even WIFI.

While the CSIRO is one of Australia’s most trusted organisations, awareness of its scientific innovations and breakthroughs has been declining in recent years.

THE BRIEF

Increase awareness for the organisation by starting a conversation with Australians about the problems we’re facing with energy production and the impact on our natural world.

THE IDEA

“Swinging is simply, fun energy in motion.”

We created a giant swing that would harness the energy needed to contribute to lighting up the world.

RESULTS

  • 13,000 people experiencing the swing
  • Featured in more than 80 national news stories
  • A total reach of over 9 million Australians, more than a third of the population.
  • +12% Positive Awareness from our campaign.


“Working with the team from REBORN was a great experience. They listened, understood our challenge and developed a solution to address it, and then some. They got CSIRO’s brand and were genuinely excited about working with us, which made everything that bit easier.

I don’t think we ever envisaged an ‘Infinity’ campaign when we started out on the journey, but the fact that we took an ambitious idea and made it a reality creating real impact is a testament to the creativity, ingenuity and dedication of the guys at REBORN.” 

Eamonn Bermingham, Communications Advisor, at CSIRO.

VISIT

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