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REBORN Group

ESPN. Major League Baseball.

OVERVIEW

Baseball is a worldwide sport but here in Australia we have never really caught on. Our challenge was to get Australians, a sporting nation, excited about what is already one of our most popular pass times – watching sport.

THE BRIEF

Get Aussies excited about baseball.

THE IDEA

You already speak baseball, now it’s time to watch! 

Baseball talk is already part of our everyday. In order to knock this brief out of the park and have Australians not only talking but watching baseball, we developed 12 social posts over 12 days showing Australians how they already speak the language of baseball.

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