Fuel Their Inner Champion

MILO HAS BECOME ONE OF AUSTRALIA’S MOST ICONIC PRODUCTS, HAVING BEEN ENJOYED BY GENERATIONS OF AUSTRALIANS.

HOW DO WE INCREASE CONSUMPTION FREQUENCY, SHIFT KEY BRAND METRICS AND CONNECT EMOTIONALLY WITH MUMS?

 

the insight

Mums always wonder whether her kids are listening to her words of wisdom.

client

MILO

project

MILO

the idea

We produced a series of four content films, showing how Mums help fuel their kids' inner champion.

the interactions
owned

Owned

  • Website
  • Facebook
  • Instagram
  • YouTube
earned

Earned

  • Social
  • PR
paid

Paid

  • Facebook
  • Instagram
  • Unruly
  • Programmatic
content-image-2
the results

Coming soon