FujiFilm. Print it or lose it.

FUJIFILM In-store Photo Printers were losing market share due to people no longer relying on printing their photos.

With an impossible task of reversing this trend, we were asked to come up with a disruptive way to educate the market about the benefits of using these printers.

 

the insight

People don’t worry about printing photos anymore as they are all secure and accessible through social/digital platforms such as Facebook and Google Photos.

client

Fujifilm

project

Increase market share

the idea

“Print It or Lose It” An integrated campaign that played on the paranoia of losing all your digitally stored photos via unexpected scenarios.

the interactions
owned

Owned

  • Campaign Microsite
  • Facebook
earned

Earned

  • Social
  • PR
paid

Paid

  • In-store
  • Outdoor
  • Social