FujiFilm. Print it or lose it.

FUJIFILM In-store Photo Printers were losing market share due to people no longer relying on printing their photos.

With an impossible task of reversing this trend, we were asked to come up with a disruptive way to educate the market about the benefits of using these printers.

client

Fujifilm

project

Increase market share

the interactions
owned

Owned

  • Campaign Microsite
  • Facebook
earned

Earned

  • Social
  • PR
paid

Paid

  • In-store
  • Outdoor
  • Social