Fun Energy In Motion

CSIRO IS AUSTRALIA’S NATIONAL SCIENCE AGENCY WITH OVER 90 YEARS OF RESEARCH UNDER ITS BELT.

HOW DO WE DRIVE AWARENESS FOR CSIRO WHILE INVOLVING THE PUBLIC IN A CONVERSATION ON AUSTRALIA’S GROWING ENVIRONMENTAL ISSUES?

 

the insight

People find hard science intellectually overwhelming, and this tends to prevent them from engaging in conversations about the work done by the CSIRO.

client

CSIRO

project

Infinity Swing

the idea

"The Infinity Swing."

A giant swing that harnesses the energy needed to create an immersive sound and light experience, providing a unique experience for every swinger.

the interactions
owned

Owned

  • Website
  • Event Activation
  • eDM
  • Facebook
  • YouTube
  • Instagram
earned

Earned

  • National PR coverage
  • Social activation activity (I Heart CSIRO)
paid

Paid

  • Facebook
  • Outdoor
  • Event Activation
content-image-2
the results

12%

increase in prompted awareness

13,000

people swinging

PR Coverage

100+ national new stories

9 million

A total reach of over more than a third of the population