Manicare. Get Your Glam On!
For over 35 years, Manicare has offered a comprehensive range of quality, tried and tested nail treatments, hand and nail implements and beauty care accessories.
To challenge the negative perception and stereotype of false lashes and relaunch Manicare’s false lash brand Glam Eyes.
We conducted Australia’s first beauty-related Social Experiment.
- 1.3 million video views.
- 811,000 completed video views.
- 1.8 million impressions across audio ads.
- 15,500 visits to the destination website.
- 32,000 likes, comments and views on Influencer Social and Blog posts.
- Increased market share from 38 to 46% (+8%).
- Sales during the promotional period were up 27% versus year average.
- The top 20 Priceline stores achieved growth between 55 to 71%.
“A brave idea enabled through a true client-agency partnership, we effectively established GLAM’s creative territory, shifted negative category perception and dissolved barriers to trial. Most importantly, we increased sales significantly.” David Easton, Founding Director at REBORN.
Heavyweight results for a featherlight product.
We love wrestling with ideas, whittling them into shape, polishing them to perfection, and sending them out into the world. Here are a few little darlings we’ve unleashed lately.
CSIRO. INFINITY SWING. No matter our age, the memories and lessons we gain from playful experiences remain strong.
YOU Wines Wines have personalities just like people do, so what you drink is a statement of who you are.
Peroni. REBORN & Peroni, the exclusive beer of Sydney Mercedes-Benz Fashion Festival, launched 'Passaggio' - a unique installation which captured the true style of the Peroni brand.