Get Your Glam On!

FALSE LASHES CAN PERFORM WONDERS IN THE PURSUIT OF GLAMOUR, BUT THEY HAVE AN UNFLATTERING REPUTATION IN POP-CULTURE.

HOW DO YOU TAKE A PRODUCT THAT IS CONSIDERED NON-ESSENTIAL, TACKY AND DIFFICULT TO APPLY AND MAKE IT A NECESSITY FOR EVERY BEAUTY BAG?

 

the insight

Women want to stand out and be sexy but are often afraid of trying something new and failing at it.

client

Manicare

project

Get Your Glam On!

the idea

"Get your glam on!"

We conducted Australia’s first beauty-related Social Experiment to prove that Glam lashes give you that extra edge.

the interactions
owned

Owned

  • Campaign Microsite
  • Facebook
  • YouTube
  • POS
earned

Earned

  • Social
  • PR
  • Influencer
  • WOM
paid

Paid

  • Facebook
  • YouTube
  • Instagram
  • Pandora Radio
  • Programmatic Video & Disply
  • POS
content-image-2
the results

+27%

sale increase from previous year

+8%

increased market share (market value)