New website and work coming soon

REBORN Group

Manicare. Get Your Glam On!

THE BACKGROUND

For over 35 years, Manicare has offered a comprehensive range of quality, tried and tested nail treatments, hand and nail implements and beauty care accessories.

THE BRIEF

To challenge the negative perception and stereotype of false lashes and relaunch Manicare’s false lash brand Glam Eyes.

THE IDEA

#GETYOURGLAMON

We conducted Australia’s first beauty-related Social Experiment.

RESULTS

  • 1.3 million video views.
  • 811,000 completed video views.
  • 1.8 million impressions across audio ads.
  • 15,500 visits to the destination website.
  • 32,000 likes, comments and views on Influencer Social and Blog posts.
  • Increased market share from 38 to 46% (+8%).
  • Sales during the promotional period were up 27% versus year average.
  • The top 20 Priceline stores achieved growth between 55 to 71%.

 

“A brave idea enabled through a true client-agency partnership, we effectively established GLAM’s creative territory, shifted negative category perception and dissolved barriers to trial. Most importantly, we increased sales significantly.” David Easton, Founding Director at REBORN.

Heavyweight results for a featherlight product.

 

Visit

3 print ads for Manicare showing girls derssed up to go out and a pack of false eye lashes

A collage of pictures of Australia's most fashionable bloggers

Two girls who have sent in pictures of them selves holding a sign that says 'i took part in the glam manicare social experiment, watch now at get your glam on dot com dot a u

Two different girls who have sent in pictures of them selves holding a sign that says 'i took part in the glam manicare social experiment, watch now at get your glam on dot com dot a u

A computer screen and an iphone showing the Glam microsite

3 girls in the background, competition details to win a prize worth $1,200 dollars and the # Get Your Glam On