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REBORN Group

Manicare – The Real World Experiment

The Challenge

Following on from the last Glam Lashes campaign we needed to shift negative perception of the product category, position Glam Lashes as a must-have beauty accessory for all special occasions and drive consideration by addressing ease of use issues.

The Insight

I would wear and rave about lashes if I didn’t think they’d make me look like a Jersey Shore contestant and I was confident I could apply them.

Strategy

Developing a follow up campaign that leveraged our audience’s desire to discover new ways to improve her look.

Positioning Glam as her brand of choice to give her the edge she needs on special occasions.

Using social mechanics and influencers to capture her attention in the platforms she frequents most to convince her Glam lashes are for her.

The Execution

LASHES VS NO LASHES EXPERIMENT.

Two girls. Hidden cameras. One night out.

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