Manicare – The Real World Experiment
Following on from the last Glam Lashes campaign we needed to shift negative perception of the product category, position Glam Lashes as a must-have beauty accessory for all special occasions and drive consideration by addressing ease of use issues.
I would wear and rave about lashes if I didn’t think they’d make me look like a Jersey Shore contestant and I was confident I could apply them.
Developing a follow up campaign that leveraged our audience’s desire to discover new ways to improve her look.
Positioning Glam as her brand of choice to give her the edge she needs on special occasions.
Using social mechanics and influencers to capture her attention in the platforms she frequents most to convince her Glam lashes are for her.
LASHES VS NO LASHES EXPERIMENT.
Two girls. Hidden cameras. One night out.
We love wrestling with ideas, whittling them into shape, polishing them to perfection, and sending them out into the world. Here are a few little darlings we’ve unleashed lately.
CSIRO. INFINITY SWING. No matter our age, the memories and lessons we gain from playful experiences remain strong.
YOU Wines Wines have personalities just like people do, so what you drink is a statement of who you are.
Peroni. REBORN & Peroni, the exclusive beer of Sydney Mercedes-Benz Fashion Festival, launched 'Passaggio' - a unique installation which captured the true style of the Peroni brand.