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REBORN Group

Tourism Ireland. Go Where Ireland Takes You.

OVERVIEW

When brainstorming holiday spots, Ireland isn’t the first to come to mind, but it has so much to offer.

THE BRIEF

Inspire Aussies and Kiwis to rethink how they see Northern Ireland and all it’s possibilities, and entice them to spend holiday time on Irish soil.

THE IDEA

“Go Where Ireland Takes You”

 A “choose your own adventure” video campaign highlighting the history, people, and stories of Ireland with trivia and humor; a great way to take travelers beyond the guidebook and introduce them to the ‘real’ Ireland.

RESULTS

70k video views

120k campaign website views

Increase in traffic to Tourism Ireland website

Surely this warrants a whiskey?

VISIT

 

Car in front of swirling purple and black rings

Figures, grand piano and tiger in front of mountains background