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REBORN Group

Biotherm Australia. Live Like A Man.

OVERVIEW

Biotherm Homme is Australia’s number 1 men’s skin care range.

THE BRIEF

Raise awareness of the brand and get men, who can be stubborn about skincare, to start trying and buying Biotherm Homme.

THE IDEA

“How Man Are You?”

Tap into the notorious competitive spirit of Aussie men by challenging their manliness through an online man quiz.

RESULTS

During the campaign, and with no other media activity in the market, Biotherm Homme sales increased by a massive 17%.

So soft. Such moisture. So man.

live like a man online game shown on iMac and iPad

live like a man online game. choice between macgyver and chucknorris on black background

live like a man scotch vs. beer in glasses on dark background

live like a man star trek vs. star wars question on dark background

site pop-up showing manpoint score with biotherm product