L’OREAL PARIS. IGNITING BEAUTY IN EVERY MOMENT.

L’OREAL PARIS IS AN ICONIC BEAUTY BRAND AND HAS BEEN A CHIEF SPONSOR OF THE MELBOURNE FASHION FESTIVAL FOR OVER TEN YEARS.

HOW DO WE DELIVER A CAMPAIGN THAT NOT ONLY HELPS BUILD ENGAGEMENT WITH THE BRAND, BUT ALSO DRIVES SALES GROWTH FOR THEIR MAKE-UP PORTFOLIO?

 

the insight

We all want the “VIP” treatment.

client

L'Oréal Paris

project

Igniting Beauty in Every Moment

the idea

“Igniting Beauty in Every Moment”.

A content-rich digital hub dedicated to L’Oréal Paris advocates and customers, taking them on a journey behind the scenes at LMFF through exclusive beauty and lifestyle content.

content-image-4
the interactions
owned

Owned

  • Facebook
  • YouTube
  • Website
  • Event
  • Activation
  • POS
earned

Earned

  • Social
  • WOM
  • Activation
  • PR
  • Magazine
paid

Paid

  • Facebook
  • YouTube
  • Display
content-image-2
the results

128,000

video views

34,000

new Facebook fans

27,000

content shares

2 Million

media impressions

16 min

Average engagement with campaign

9%

rise in sales of product during the event