Manicare. The Real World Experiment.

SIMILAR TO THE LAST GLAM LASHES CAMPAIGN, WE NEEDED TO SHIFT THE NEGATIVE PERCEPTION THAT FAKE LASHES ARE DIFFICULT TO WEAR.

HOW DO WE POSITION GLAM LASHES AS A MUST-HAVE BEAUTY ACCESSORY AND DRIVE CONSIDERATION BY ADDRESSING EASE OF USE ISSUES?

 

the insight

Women would love to wear lashes more often if they were a) confident that they were easy to use and b) confident about the way it made them look.

client

Manicare

project

Get Your Glam On

the idea

We conducted a social experiment with two influencers that showcased the difference between wearing glam lashes and not wearing glam lashes.

the interactions
owned

Owned

  • Website
  • Facebook
  • Instagram
  • YouTube
  • POS
  • Event Activation
earned

Earned

  • Social
  • PR
  • Event Activation
  • Influencer
paid

Paid

  • Facebook
  • YouTube
  • Instagram
  • Pandora Radio
  • TubeMogul (Programmatic Video & Display)
  • Influencer
content-image-2
the results

12.8 Million

Campaign Impressions

1.1 Million

Video views

6 Million

Reach through influencers

+29%

Sales increase during campaign period