Maxima Gets You Out Of Any Mess

EMPORIA ARE A BRAND TRADITIONALLY KNOWN FOR THEIR HIGH QUALITY TOILET TISSUE PRODUCTS.

HOW DO WE CREATE INTEREST IN EMPORIA’S NEWEST PRODUCT TO THE MARKET, MAXIMA 4-PLY PAPER TOWELS?

 

the insight

People already understand what paper towels are used for, our audience simply want to see a paper towel that works.

client

Emporia Maxima

project

Emporia Maxima

the idea

We created a highly entertaining and memorable campaign to demonstrate the superior absorbency power of Maxima, making our audience smile when they spy it on the shelf.

the interactions
owned

Owned

  • Website
  • Facebook
  • YouTube
earned

Earned

  • Social
  • PR
paid

Paid

  • TV
  • Facebook
  • YouTube
content-image-2
the results

Featured on Gruen Transfer

762,563

Video views

25%

Click Through Rate

31%

Engagement rate