Peroni is an Italian beer that takes pride in its heritage and style.
To create an in-venue activation that would drive consumer engagement and awareness of Peroni’s sponsorship at four different events. Our challenge was to create a premium experience that would surprise and delight whilst also generate a clear consumer takeaway: “Peroni is Italian style applied to beer”.
The word ‘Passage’ may have different meanings but in every sense it conjures imagination and intrigue. Whether it is the pathway to a loved one, a hallway with a thousand paintings, or the road to an unknown destination, the very meaning of the word takes you on a journey. We decided to take our audience on a passage to Italy via Peroni as our guide.
The instillation was so successful that it is now integral to Peroni’s traveling ad campaign, launching all across Australia and the United States.
We love wrestling with ideas, whittling them into shape, polishing them to perfection, and sending them out into the world. Here are a few little darlings we’ve unleashed lately.
CSIRO. INFINITY SWING. No matter our age, the memories and lessons we gain from playful experiences remain strong.
YOU Wines Wines have personalities just like people do, so what you drink is a statement of who you are.