Peroni Passagio

PERONI IS AN ITALIAN BEER THAT TAKES PRIDE IN ITS HERITAGE AND STYLE.

HOW DO WE CREATE AN IN-VENUE ACTIVATION THAT WILL DRIVE CONSUMER ENGAGEMENT AND AWARENESS OF PERONI’S SPONSORSHIP AT FOUR DIFFERENT EVENTS?

 

the insight

In the world of fashion, people are surrounded by artistry and originality. They have come to expect the unexpected.

 

client

Peroni

project

Peroni Passagio

the idea

The word ‘Passage’ may have different meanings but in every sense it conjures imagination and intrigue. We decided to take our audience on a passage to Italy via Peroni as our guide.

Using a hacked video wall and a polarized mirror, we turned a white booth into a different world. Lifelike audio completed the sensory immersion, enveloping visitors in Italian chic.

the interactions
owned

Owned

  • Event Activation
  • Facebook
  • Instagram
  • YouTube
earned

Earned

  • Social
  • PR
  • Editorial
paid

Paid

  • Event Activation
  • Facebook
  • POS
content-image-2
the results

Showcased at major Peroni sponsored events around Australia

Listed in Peroni's Global Marketing Toolkit as 'Best in Class'