Peroni Passagio

PERONI IS AN ITALIAN BEER THAT TAKES PRIDE IN ITS HERITAGE AND STYLE.

HOW DO WE CREATE AN IN-VENUE ACTIVATION THAT WILL DRIVE CONSUMER ENGAGEMENT AND AWARENESS OF PERONI’S SPONSORSHIP AT FOUR DIFFERENT EVENTS?

client

Peroni

project

Peroni Passagio

the interactions
owned

Owned

  • Event Activation
  • Facebook
  • Instagram
  • YouTube
earned

Earned

  • Social
  • PR
  • Editorial
paid

Paid

  • Event Activation
  • Facebook
  • POS
content-image-2
the results

Showcased at major Peroni sponsored events around Australia

Listed in Peroni's Global Marketing Toolkit as 'Best in Class'