Share the Happy

CLARINS IS A RESPECTED NAME IN THE BEAUTY INDUSTRY, OFFERING COSMETIC AND SKIN CARE PRODUCTS TO PEOPLE OF ALL AGES.

HOW DO WE SUPPORT THE LAUNCH OF A CAMPAIGN FOCUSED ON NEW, YOUNGER CLIENTS WHO OFTEN TRUST THE ADVICE OF THEIR FRIENDS MORE THAN THE BEAUTY BRANDS?

 

the insight

We live in a world where people tend to forget to give each other compliments, yet love to share and receive them.

client

Clarins

project

Share the Happy

the idea

“Share the Happy”

Encourage women to see the good in themselves and each other by freely sharing these insights through an optimistic, feel good campaign with pay-it-forward connotations.

the interactions
owned

Owned

  • Campaign Microsite
  • Facebook
  • eDM
  • POS
earned

Earned

  • Social
  • PR
paid

Paid

  • YouTube
  • Display
  • eDM
content-image-2
the results

54,000

site visits

25,000

compliments shared