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REBORN Group

#SinfulKingKylie

Revlon’s brand SINFULCOLOURS has partnered with Kylie Jenner in 2016 to launch the SinfulKingKylie collection. In order to raise awareness and gain recognition in the ANZ market, Revlon asked us to head their social media campaign.

THE BRIEF

Drive product awareness and inspire trial to become the #2 value nail polish brand in ANZ for millennial colour enthusiasts.

THE IDEA

“SIN-troduction. SIN-spiration. SIN-teraction.”

We leveraged the hype and reach of a partnership with Kylie Jenner by aligning ourselves with an existing ‘army of Kylie Jenner kopy-kat’ infulencers on Instagram and Snapchat. We created inspirational content that would trigger Millennials to explore the Sinful shades. And encouraged and repurposed quality user generated content in order to drive engagement.

RESULTS

  • One month into our campaign we secured the #2 spot in social media for the nail category (ANZ)
  • Successfully cultivated a highly engaged fanbase on Instagram & Snapchat
  • Achieved high quality UGC from users in our local market

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