South African Tourism. Leave Ordinary Behind.
South African Tourism came to us with a problem – there weren’t enough Australians choosing South Africa as a place to go for their holiday. We conducted some research and soon discovered why: Many Aussies saw South Africa as a great place to visit, if you wanted to visit a safari park.
Show potential visitors that there’s more to South Africa than big game hunting and inspire them to venture into the unknown.
“Leave ordinary behind”.
In order to show Australians what lay beyond the safari park, and highlight everything else this vast country has to offer, we partnered with Google Maps to create an interactive platform that featured a range of user-generated and official video content showcasing South Africa’s many attractions.
- 126,265 visits
- An average dwell time of 6 minutes
- Directly generated 626 new holiday leads – 200% higher than the campaign target!
We love wrestling with ideas, whittling them into shape, polishing them to perfection, and sending them out into the world. Here are a few little darlings we’ve unleashed lately.
CSIRO. INFINITY SWING. No matter our age, the memories and lessons we gain from playful experiences remain strong.
YOU Wines Wines have personalities just like people do, so what you drink is a statement of who you are.
Peroni. REBORN & Peroni, the exclusive beer of Sydney Mercedes-Benz Fashion Festival, launched 'Passaggio' - a unique installation which captured the true style of the Peroni brand.