Sport is a great teacher, mum is a great coach

MILO HAS BECOME ONE OF AUSTRALIA’S MOST ICONIC PRODUCTS, HAVING BEEN ENJOYED BY GENERATIONS OF AUSTRALIANS.

HOW DO WE INCREASE CONSUMPTION FREQUENCY, SHIFT KEY BRAND METRICS AND CONNECT EMOTIONALLY WITH MUMS?

 

the insight

Mums are doing the best they can, but often wonder whether they are doing a good job raising their kids.

client

MILO

project

MILO

the idea

Create a digital campaign for social media with 6 real life Aussie families that demonstrates how organised sport teaches kids plenty of life lessons, while at the same time celebrating and thanking the parents of Australia for making it happen.

the interactions
owned

Owned

  • Website
  • Facebook
earned

Earned

  • Social
  • PR
paid

Paid

  • Facebook
content-image-2
the results

15%

uplift in digital brand awareness

9%

uplift in brand advocacy

5.5%

uplift in brand attributes

56%

of all Australian women aged 25-54 reached