MILO HAS BECOME ONE OF AUSTRALIA’S MOST ICONIC PRODUCTS, HAVING BEEN ENJOYED BY GENERATIONS OF AUSTRALIANS.
HOW DO WE INCREASE CONSUMPTION FREQUENCY, SHIFT KEY BRAND METRICS AND CONNECT EMOTIONALLY WITH MUMS?
client
MILO
project
MILO
client
MILO
project
MILO
Mums are doing the best they can, but often wonder whether they are doing a good job raising their kids.
Create a digital campaign for social media with 6 real life Aussie families that demonstrates how organised sport teaches kids plenty of life lessons, while at the same time celebrating and thanking the parents of Australia for making it happen.
uplift in digital brand awareness
uplift in brand advocacy
uplift in brand attributes
of all Australian women aged 25-54 reached