The Naked Espresso

BREVILLE’S BES900 ESPRESSO MACHINE GIVES EVERYDAY CONSUMERS THE ABILITY TO ACHIEVE CAFÉ GRADE RESULTS AT HOME.

HOW DO WE CHALLENGE CUSTOMER PERCEPTIONS OF THE BRAND AND STRATEGICALLY POSITION BREVILLE AND ITS DUAL BOILER ESPRESSO MACHINE IN THE HIGHLY COMPETITIVE PREMIUM ESPRESSO MARKET?

 

the insight

Espresso connoisseurs are all about the details and know that, like a piece of art, every cup of coffee is unique.

client

Breville Australia

project

The Naked Espresso

the idea

"The Naked Espresso".

Showcase the technical ingenuity and artistic innovation of the BES900 Espresso Machine by combining science and art to make the perfect cup of coffee.

the interactions
owned

Owned

  • Event Activation
  • Facebook
  • YouTube
  • Website
  • eDM
earned

Earned

  • Social
  • PR
  • Event Activation
  • WOM
  • Sampling
paid

Paid

  • Facebook
  • Event Activation
content-image-2
the results

$300,000

Worth of new sales leads

2.8 Million

Earned media impressions

Showcased by Google at SxSW

Patented by Breville in multiple countries