Zooper Dooper, an iconic Australian brand loved by all generations, recongised an opportunity to start engaging with the Australian public over summer. By being a major sponsor of the Big Bash League, it provided Zooper Dooper with the perfect platform.
Amplify the brand through an integrated campaign around the BBL and their sponsorship of it.
With access to a select group of BBL players, limited edition Zooper Dooper BBL packs and BBL Zooper Dooper themed holders, we developed a range of activations around the event and encouraged fan engagement across social with the hashtag #zoopercool.
- Reached almost 11M people, an increase of 884% over last season.
- Achieved 2.1M video views, including our Mascot Dance-Off video, a bona fide viral success with more than 500K views.
- Nearly 1/3 of all fan wall posts contained a photo. These inspired fans mimicked our message and created fun, branded content in the tone of the page.
- Had 50K engaged users, and added 7.8K new fans, an increase of 297% and 105% over last season respectively.
- Introduced a mix of content that included several themes that slowly merged together to create a truly integrated campaign.
Now that’s what we call a hat-trick – Zooper Dooper, summer and cricket!
We love wrestling with ideas, whittling them into shape, polishing them to perfection, and sending them out into the world. Here are a few little darlings we’ve unleashed lately.
CSIRO. INFINITY SWING. No matter our age, the memories and lessons we gain from playful experiences remain strong.
YOU Wines Wines have personalities just like people do, so what you drink is a statement of who you are.
Peroni. REBORN & Peroni, the exclusive beer of Sydney Mercedes-Benz Fashion Festival, launched 'Passaggio' - a unique installation which captured the true style of the Peroni brand.