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REBORN Group

Zooper Dooper

OVERVIEW

Zooper Dooper, an iconic Australian brand loved by all generations, recongised an opportunity to start engaging with the Australian public over summer. By being a major sponsor of the Big Bash League, it provided Zooper Dooper with the perfect platform.

THE BRIEF

Amplify the brand through an integrated campaign around the BBL and their sponsorship of it.

THE IDEA

#zoopercool

With access to a select group of BBL players, limited edition Zooper Dooper BBL packs and BBL Zooper Dooper themed holders, we developed a range of activations around the event and encouraged fan engagement across social with the hashtag #zoopercool. 

RESULTS

  • Reached almost 11M people, an increase of 884% over last season.
  • Achieved 2.1M video views, including our Mascot Dance-Off video, a bona fide viral success with more than 500K views.
  • Nearly 1/3 of all fan wall posts contained a photo. These inspired fans mimicked our message and created fun, branded content in the tone of the page.
  • Had 50K engaged users, and added 7.8K new fans, an increase of 297% and 105% over last season respectively.
  • Introduced a mix of content that included several themes that slowly merged together to create a truly integrated campaign.

 

Now that’s what we call a hat-trick – Zooper Dooper, summer and cricket! 

 

 

 

 

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