Best Social Media Sites of the Year
- Facebook has changed how it calculates organic reach for pages, to be more in line with how it calculates paid reach. This might result in seeing lower reach figures than what you’re used to.
- Since the Cambridge Analytica scandal, Facebook has rolled out new privacy changes that make it easier for users to see what information and data the company holds on them.
- After a lot of frustration with past newsfeed changes, Facebook has announced a year-long overhaul on the newsfeed, prioritising content from friends and family, while brands, publishers, marketers and news outlets are given lower priority.
- Power Editor is over! Facebook has consolidated what used to be two advertising dashboards, Power Editor and Ads Manager, into just Ads Manager.
- Instagram Shoppable has finally reached Australian shores, making it easier to shop and harder to resist those online purchases!
- Scheduling Instagram posts is now possible for business accounts with the help of third party apps such as Hootsuite, AgoraPulse and Later. Even though we still cannot schedule posts directly through the Instagram app, this is a massive break through!
- The typography choices on “Type Mode” for Instagram Stories has been expanded, giving us many more creative options including new color, typeface and size options.
- Previous Instagram algorithms showed posts in an order based on a user’s perceived interests, due to many user complaints, this has now changed and the algorithm has been altered to appear in a more chronological order.
- Twitter is getting strict and limiting “bot” services that allow people with lots of accounts to batch tweet, follow users, retweet or like tweets. Some Twitter accounts have lost thousands of followers as the result of this crackdown.
- You can now ‘bookmark’ and save tweets that you want to keep for later on Twitter. They’ve also rolled out a new share function which allows users to DM tweets to others and share tweets by email or text.
- Pinterest is taking a different approach to content discovery, and the challenges of algorithms, by introducing a new ‘Following’ tab which will highlight new Pins from the people and boards you follow.
- LinkedIn are really trying to liven up the platform by encouraging users to post and advertise by form of video. They have also added new sticker and text options to spruce up video content.