Data & Insights Drive Marketing Efficiencies

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iq.data & insights drive marketing efficiencies

If they say that Content Marketing is king, then here at Reborn we add that Data and Analytics are the kingmakers.

The world has gone past the digital age. We are in the age of information.Those who know more than the average Joes hold the power.

And that’s where Data Analytics figures in the world of marketing.

Data analysis of google search console and google analytics can reveal core issues and opportunities

Knowledge = Power

Data analytics is a process of collecting pieces of information or “data points” of a certain audience or niche. Data collected and analyzed are used to build a blueprint for your brand to achieve goals and in making confident business decisions.

Reborn believes in the power of data to inform marketing strategies. Data analysis and the development of insights, precedes all our processes by referencing a range of data sources including external stakeholder interviews, web analytics, statistical surveys and ethnographic reports to better understand your consumers’ behaviour, their needs, and perceptions of your brand.

Here at Reborn, data analysis is the basis of what drives our choices, informs our strategies, and creates effective results. We use this data as the foundation for all of our work, from creative, through to brand experience and user experience.

Discover Trends, Uncover Opportunities

At Reborn, we use data points to identify repetitive phenomena — patterns to predict shifts, spot new marketing opportunities, or capture emerging trends before they hit mainstream consciousness.

Data allows is to Create, Strategically

The data driven creative production aims to eliminate creative bias and single use/throw-away ideas. Everything from the message, audience and visual attributes of the campaign, is based on insights that can inform automation rules or optimisation strategies that allow media and production efficiencies while improving campaign results.

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FREQUENTLY ASKED QUESTIONS

What is Data Science?

Data scientists take the information and use data points to create and design systems and processes. Data science is more about processes aligning with information.

What is Data Analysis?

Data analysts interpret data sets – that’s everything from customer preferences, market trends, consumer behavior, patterns – and use these, separately or in conjunction with, as quantified information to either define a specific industry or more importantly, as the principal basis for a business’ marketing strategies.

Can Data be used in Creative?

Yes! There are lots of amazing campaign examples where data has been used to scale production. Message variations, audience segmentation and so many more options are available to brands when data is linked to creative.

How can data analysis improve my business?

Data analysis helps you make smarter decisions. By looking at customer behaviour, sales trends, and other key metrics, we can pinpoint what’s working and what needs a tweak. It’s like having a roadmap for your business, showing you the best path to take.

What types of data do you analyse?

We look at all sorts. We dig into whatever can help your business, from sales numbers to customer feedback. It’s like being a data detective, searching for clues to improve your business.

Can data analysis help me understand my competitors?

Knowing your competition is part of the game. We can analyse market trends and competitor strategies to give you the upper hand. It’s like learning the other team’s playbook.

Is my data safe with you?

Your data’s safety is our top concern. We use secure platforms and strict protocols to keep your information tight. 

Do I need to understand maths or statistics to benefit from data analysis?

Maths skills aren’t a requirement here. We take the number-crunching and turn it into clear, simple reports. It’s like translating a foreign language into your everyday chat. You get all the important stuff without having to deal with confusing jargon.

How often should I get a data analysis?

That’s up to you and your goals. Some folks like monthly check-in and marketing reports, while others go for quarterly deep dives. It’s like a health check-up for your business; you decide how often you need it.

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