iq.data & insights drive marketing efficiencies
If they say that Content Marketing is king, then here at Reborn we add that Data and Analytics are the kingmakers.
The world has gone past the digital age. We are in the age of information.Those who know more than the average Joes hold the power.
And that’s where Data Analytics figures in the world of marketing.
Knowledge = Power
Data analytics is a process of collecting pieces of information or “data points” of a certain audience or niche. Data collected and analyzed are used to build a blueprint for your brand to achieve goals and in making confident business decisions.
Reborn believes in the power of data to inform marketing strategies. Data analysis and the development of insights, precedes all our processes by referencing a range of data sources including external stakeholder interviews, web analytics, statistical surveys and ethnographic reports to better understand your consumers’ behaviour, their needs, and perceptions of your brand.
Here at Reborn, data analysis is the basis of what drives our choices, informs our strategies, and creates effective results. We use this data as the foundation for all of our work, from creative, through to brand experience and user experience.
Discover Trends, Uncover Opportunities
At Reborn, we use data points to identify repetitive phenomena — patterns to predict shifts, spot new marketing opportunities, or capture emerging trends before they hit mainstream consciousness.
Data allows is to Create, Strategically
The data driven creative production aims to eliminate creative bias and single use/throw-away ideas. Everything from the message, audience and visual attributes of the campaign, is based on insights that can inform automation rules or optimisation strategies that allow media and production efficiencies while improving campaign results.
FREQUENTLY ASKED QUESTIONS
Data scientists take the information and use data points to create and design systems and processes. Data science is more about processes aligning with information.
Data analysts interpret data sets – that’s everything from customer preferences, market trends, consumer behavior, patterns – and use these, separately or in conjunction with, as quantified information to either define a specific industry or more importantly, as the principal basis for a business’ marketing strategies.
Yes! There are lots of amazing campaign examples where data has been used to scale production. Message variations, audience segmentation and so many more options are available to brands when data is linked to creative.