Digital Media (Social, PPC, Programmatic)

Digital media includes rich images, inspiring videos, funny GIFs and all other visual content represented in digital format. We specialise in digital media, with our team involved with creating content and placing it carefully in the perfect social media platforms and search engines for maximum exposure.

Digital media is a powerful force in every aspect of modern life. From our social lives to our professional lives and beyond, digital images and content are used to communicate meaning and add value everywhere we go. Companies that embrace and leverage digital media are in a great place to influence behaviour and drive action.

Digital media and social media are distinct but related entities. Digital media includes images and video content, and social media describes the digital platforms used to transmit this content. While digital media often proliferates on social media, it can also be used for websites, search engine marketing, and internal corporate documents, among other applications.

Digital media can be used in countless ways, with each business and industry sector having its own unique relationship to digital content. The vast majority of businesses utilise digital images and video content for their website and social media campaigns. It is also common to use digital media for blogs, internal training videos, press releases, industry conventions, and much more.

REBORN is a digital media company with a twist. We provide a complete marketing and online advertising solution and have the expertise required to integrate multiple services for the best possible results. We believe in communication and collaboration to ensure authentic content creation and delivery. We apply technology with purpose to enhance efficiency and maximise savings.

For high-quality digital media services in Australia, please get in touch with the REBORN team.

Paid social is more than just throwing money at Facebook and hoping for the best. First off, we get to know your audience like the back of our hand. How many people clicked on your ad? How many went on to make a purchase?

We track all of that. If something’s not quite hitting the mark, we’re on it. We tweak and adjust until everything’s just right. It’s like tuning a guitar; every string needs to be perfect for the whole thing to sound good.

Lastly, we’re big on communication. You’ll always know how your campaign’s going. We break down the jargon and give it to you straight. No fluff, no nonsense, just results.

Amazon Ads aren’t just a side gig for us at REBORN; they’re central to our marketing game plan. With Amazon’s massive reach, it’s a goldmine for getting your products in front of eager eyes. We dig deep into audience research to ensure those eyes belong to your ideal customers.

Whether it’s getting people to explore your product further or hitting that ‘buy now’ button, we aim for real engagement. Our team keeps a close watch on how each ad performs. Should an ad start to lag, we’re quick to tweak it, using up-to-the-minute data to guide us. This keeps your ad spend efficient and your ROI on the up and up.

Google Ads play a vital role. People often turn to Google with questions, and we aim for your brand to be the answer they discover. Keyword research starts our process, helping us understand what your potential customers seek.

Crafting compelling ads comes next. These aren’t just designed to catch the eye; they’re engineered to drive action. Whether it’s a newsletter subscription or a direct purchase, the goal is to make each click meaningful.

Performance tracking isn’t an afterthought; it’s integral to our approach. We monitor key metrics to gauge the effectiveness of each campaign. Quick adjustments are made if an ad isn’t pulling its weight, ensuring your advertising budget delivers maximum value.

Programmatic advertising is essentially automated ad buying. Instead of traditional methods where you’d manually pick where your ads go, this tech-savvy approach uses algorithms to buy digital ad space. It’s a game-changer because it allows real-time auction ad buying, gets your brand in front of the right eyes, and does it all efficiently.

In REBORN’s strategy, programmatic advertising is far from a side gig; it’s a core player. We use it to fine-tune ad placements based on data, not gut feelings. That means we can target audiences more precisely, down to the nitty-gritty details like what time of day they’re most active or what their recent search history suggests about their buying intentions.

So, while programmatic advertising handles the heavy lifting of placing the ads, we focus on crafting the most compelling messages and visuals for those ads. We’re all about synergy here. The blend of smart tech and creative minds ensures that your ads reach the right people and resonate, engage, and, most importantly, convert.

BVOD, short for Broadcast Video On Demand, lets you stream TV shows, movies, and other content on your own schedule. No need to wait for a specific airtime; you can catch up or binge-watch whenever you fancy.

At REBORN, BVOD isn’t just a buzzword; it’s a vital part of our strategy. We target it to reach those who have shifted from traditional TV to online platforms for their content fix. The beauty of BVOD lies in its precise targeting options. Age, location, interests, and even device type can be specified, making it a marketer’s dream.

The ultimate goal? To make your brand unmissable. BVOD offers a unique opportunity to showcase your brand to an audience that’s large and highly engaged. When people opt to watch BVOD content, they’re more focused on the screen, which means your ads aren’t just background noise; they genuinely capture attention.

Stackadapt is a powerful digital advertising platform that zeroes in on the right audience for your brand. Using machine learning, it identifies individuals who are genuinely interested in your products or services. Your ads find their way to these people, ensuring that your message resonates.

At REBORN, we value our partnership with Stackadapt for its precision in targeted advertising. Whether you aim to connect with city-dwelling hikers or any other niche group, this platform delivers. Efficiency and smart budget use are the name of the game here.

Real-time analytics are another key feature of Stackadapt. These insights allow us to adjust your campaigns for optimal performance continually. Think of it as a dynamic, data-driven approach to getting the most out of your advertising spend.