Paramount Pictures
Allied
Allied is a WW2 romantic thriller about personal betrayal that will keep you on the edge of your seat until the very end.
How do we make the movie appeal to women, while also making it easier for her to convince her partner to watch it with her?
Objectives
Position “Allied” as the must-see WW2 romantic thriller of the year, appealing to female audiences by highlighting the film’s romantic depth while simultaneously attracting their partners through its thrilling and suspenseful narrative.
Insight
Female viewers would love for their partners to go with them to a romance, but they don’t want to feel indebted to them for making the ‘sacrifice’.
The idea
We showcased a range of romantic and thrilling features from the Allied content available to create one impressive piece of media that took our viewers on a suspenseful and enticing journey.
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