How have businesses used augmented reality in their digital marketing campaigns?
Augmented reality (AR) is a growing trend in marketing and sales that allows companies to provide clients with new experiences while utilising the convenience of their mobile devices. Brands are incorporating this technology into their digital marketing efforts to give customers a taste of what to anticipate from purchasing the item or service.
Brands and their use of AR
Here, we’ll look at businesses using AR in novel and creative ways. These examples should provide you with enough motivation to develop and implement a spectacular long-term AR marketing plan.
There’s a reason why many women avoid buying cosmetics online: you can’t tell if you’ll like the lip shade or foundation you’re interested in unless you try it on in person.
Sephora recognises this challenge and has developed the Virtual Artist App. This AR experience allows Sephora app users to see how cosmetic items appear on their faces using their phone’s camera. Users may also learn what tools and supplies they’ll need to apply specific items.
Taco Bell included an AR component on each Locos Tacos box and drink cup for their Doritos shell marketing. Users could see brand-related Twitter and Facebook content on their smartphones after scanning the box with the Taco Bell app.
Taco Bell also employed AR to foster a better sense of community by linking its consumers with live social media activity. They also promoted their company as a leader in innovation, especially in the fast-food market.
Netflix created a set of AR/VR lenses on Snapchat to promote Stranger Things. Users may capture recordings of themselves strolling through one of the houses featured in the show while creatures known as Demigorgons erupt out of the walls.
Netflix has also used AR filters to market its programming, in addition to this lens, which is remarkably engaging for a mobile app.
While some brands cannot use AR, marketers may learn from how these companies creatively integrated the latest tech into their digital marketing campaigns.
As the media environment shifts and technology advances, marketers in various industries may have additional opportunities to incorporate technology. Once they do, they’ll have to think of new and inventive ways to invest in it.