The REBORN Blog

REBORN

Advertising
25.04.2023

Elevate Your Business with a Digital Marketing Agency: A Comprehensive Guide

Many businesses allocate a significant portion of their marketing budget to digital campaigns in today’s digital landscape. In fact, according to Statista, the investment in digital advertising in Australia is projected to reach about AUD 8.69 billion by 2024. This surge underscores the pivotal role of digital marketing agencies in navigating the online world to […]

REBORN

Branding
19.04.2023

The Challenger Mentality For Your Brand

The challenger mentality is often misunderstood as merely being an underdog in a specific market. However, it is much more than that. It represents a unique mindset and approach that can be adopted by businesses at any stage or market position. In this article, we will discuss the key aspects of the challenger mentality, its […]

REBORN

Advertising
05.04.2023

AI: A New Era of Creation and Efficiency

Dive into the heart of ethical AI by looking at existing guidelines and governance proposals. Explore real-world applications of AI and join the conversation on how we can ensure AI serves humanity ethically and responsibly. EMBRACING AI IN EVERYDAY LIFE TO ENHANCE OUR COLLECTIVE CREATIVITY AND POTENTIAL As technology progresses astoundingly, artificial intelligence (AI) has […]

REBORN

Advertising
17.02.2023

Thoughts on the Future of Advertising

Marketing has always relied heavily on advertising, but with the advent of the digital era, it has changed in ways that nobody could have predicted. In today’s platform-driven economy, omnichannel marketing and digital infrastructure are no longer optional. To be relevant in today’s economic climate, advertisers must embrace these shifts. To the top, the bottom […]

REBORN

Advertising
07.02.2023

Social Media Marketing Strategies for FMCG Brands

When it comes to social media marketing, Fast Moving Consumer Goods (FMCG) firms have a distinct set of obstacles. On the one hand, their goods are pervasive and often inexpensive, making it difficult to separate themselves from rivals. Conversely, social media provides FMCG firms with a multitude of opportunities to interact with their target audience […]

REBORN

Advertising
04.01.2023

How a full service digital marketing and advertising agency can help you work smarter

As a brand manager, you may be familiar with the benefits of working with agencies for all areas of your marketing needs. A web agency for your website, a digital marketing for your Facebook and Google ads, Media Agency for your Traditional advertising and of course an advertising agency for your Creative. Such a mix […]

REBORN

Advertising
04.01.2023

The danger of AI and what to look out for when using ChatGPT

In recent years, chatbots have become increasingly advanced and capable of generating a wide range of original material. One such chatbot, ChatGPT, has garnered significant attention for its capabilities. Developed by OpenAI as part of its GPT-3.5 series, ChatGPT is a large language model that ingests data from the internet and uses reinforcement learning to […]

REBORN

Advertising
04.01.2023

How Brands Grow by Byron Sharp: A Simple Review

In “How Brands Grow,” marketing guru Byron Sharp provides an innovative perspective on the topic, one that is grounded in hard numbers. The book questions traditional marketing assumptions and provides a unique viewpoint on how to establish and manage a brand in today’s competitive marketplace. In this analysis, we will go further into Sharp’s major […]

REBORN

Advertising
01.01.2023

Revolutionary ChatGPT Technology Set to Transform FMCG Marketing in 2023: Are You Ready?

With the growth of social media, influencer marketing, and AI technology, the marketing environment for Fast Moving Consumer Goods (FMCG) businesses has been continually evolving over the last several years. It is possible that chatGPT may soon become a game-changer in the marketing of consumer packaged goods. So, what exactly is chatGPT, and how might […]

REBORN

Advertising
18.12.2022

How will ChatGPT change digital marketing?

The internet is teeming with news about ChatGPT, so our team decided to ask the AI itself what it anticipated and why it is such a huge deal. We’ll discuss it in a different piece, but the picture above was also created by AI using Mid Journey to symbolise itself and its influence on the […]

REBORN

Advertising
27.01.2022

How virtual reality is transforming marketing

Virtual reality (VR) is not new tech, but it has gained traction in recent years. By 2024, the VR market is predicted to increase at an exponential rate, thanks to recent advancements in the gaming industry, which have helped it find its way into more people’s homes. However, even the marketing industry has been exploring […]

REBORN

Advertising
27.01.2022

Using augmented reality in your marketing campaigns

While Augmented reality isn’t a new technology, it’s gaining momentum as technology companies like Meta, promote their focus on developing devices that will enable mainstream consumer access to the technology. As consumers’ needs tend to evolve as technology advances, marketing activities can be adapted to match those changes, and augmented reality (AR) promises to provide […]

REBORN

Advertising
27.01.2022

How have businesses used augmented reality in their digital marketing campaigns?

Augmented reality (AR) is a growing trend in marketing and sales that allows companies to provide clients with new experiences while utilising the convenience of their mobile devices. Brands are incorporating this technology into their digital marketing efforts to give customers a taste of what to anticipate from purchasing the item or service. Brands and […]

THE REBORN SOCIAL TEAM

Trend Spotting
09.09.2021

September 2021 | Social you should know

Here are the latest social media trends & updates you might have missed in the past fortnight: Linkedin LinkedIn is ending its short-lived experiment with LinkedIn Stories by the end of September, after it failed to catch on among the professional social media set. LinkedIn is now looking to replace Stories to make way for richer video creation features, joining […]

THE REBORN SOCIAL TEAM

Trend Spotting
26.08.2021

August 2021 | Social you should know

Here are some social media trends & updates you might have missed in the past fortnight: Facebook Facebook has published a new Christmas Marketing Guide for marketers in Australia and New Zealand to help guide their strategic planning, and map out a more effective approach based on key shopping behaviours and events. Facebook announced it has started testing ‘Facebook […]

Andrew Thomas

Creative Director UK

Advertising
26.08.2021

Innovative Marketing Strategies For Travel & Tourism Brands

The travel and tourism industry remains one of the biggest economic sectors in the world despite a tumultuous couple of years dealing with hard-hitting challenges. As we look forward to the future, businesses are starting to think about marketing strategies for travel and tourism brands to cut through the noise and stand out from the […]

Russell Turner

Strategy Director

Branding
26.08.2021

Maximising Brand Value & CX

If you’re running a business, chances are you have to conceptualise and execute new brand marketing strategies on a regular basis. In order to drive growth and run a successful campaign, it’s essential to consider two key components of the marketing toolkit — CX and BX, also known as “customer experience” and “brand experience”. Before […]

REBORN

Advertising
13.11.2020

Why Is a Full-Service Digital Creative Agency Important?

How does a business choose the right digital marketing agency to hire in 2020? Social media attracts a wealth of potential customers, with Facebook hosting 2.6 billion active users alone. Sixty per cent of mobile owners use Google’s search results to make a business contact. Website and social media advertising are crucial to reach new […]

The REBORN Social Team

May updates

Advertising
12.12.2018

Diary of a Designer Intern

This small insight into the advertising industry has given me so much knowledge and inspiration, and I can now truly envisage myself pursuing a career in this direction.

The REBORN Social Team

April Updates

Advertising
07.11.2018

Innovative Marketing Strategies

We’ve picked five of our favourite destination campaigns from around the world that pushed boundaries this year—displaying marketing innovation at its best.

REBORN

Uncategorised
26.08.2018

Award-Winning Digital Marketing & Creative Agency Sydney

REBORN is an award-winning digital creative agency based in Sydney, Australia. We combine creative marketing strategies with digital media and technology to find the digital sweet spots and gaps within your sales funnel and work with you to drive your brand’s scalable and sustainable growth. Most importantly, with almost 20 years of award winning digital and creative marketing experience […]

The REBORN Social Team

April Updates

Advertising
18.04.2018

Best Social Media Sites of the Year

April is off with a bang after an interesting Facebook month! Don't miss out on the monthly 'Social you should know' updates.

The REBORN Social Team

January Updates

Advertising
18.04.2018

January 2018 | Social You Should Know

January kicks off with some really interesting social updates. Don't miss out on the monthly 'Social you should know' updates.

The REBORN Team

the REBORN team

Trend Spotting
14.12.2017

‘Tis the season

What a year it’s been! As we’re closing in on the end of 2017, we’d like to thank everyone for all the hardwork and support we’ve had. So - to show our appreciation - we’ve created a short series to help spread the festive cheer.

Madeleine Venga

Social Intern

Advertising
15.02.2017

Diary of a Social Media Intern

I've resigned from my job working in a law firm to pursue a job or any type of experience in Marketing. I'm sure its luck but I managed to get myself an internship at a Digital Marketing Agency.

Bronte Wilson

Art Director

Advertising
01.02.2017

Hey LinkedIn, Squeeze This

Dear myself, two years ago. Listen up. Talent is cool. Talent is great. Talent is important, but it ain't as important as hard work and an eagerness to get amongst it.

Nikki Gatland

People & Culture Manager

Trend Spotting
19.01.2017

New Year, New You. The Work Edition

We all remember the excitement we felt when we received our current job offer, full of eagerness and gratefulness to be given the chance to work. However, fast forward a year or two, and some of us begin to feel quite the opposite, uninspired, demotivated and annoyed we even have to work.

Andrew Thomas

Creative Director UK

Branding
10.01.2017

FMCG Brands: How To Maximise The Impact of Brand Campaigns

The term 'branding' is often confused with a visual identity. We've come a long way from burning our products with hot irons, but some companies still think their brand is their visual mark. Below are some points to help you think differently.

Marie Powichroski

Junior Business Manager

Branding
22.12.2016

How Brands Can Cut Through The Christmas Clutter

'Tis supposedly the season of sharing joy and laughter with the ones we love, yet never are the airwaves crammed with more messages of soulless and shameless consumerism than Christmas.

Ellis Van Der Wulp

Content & Community Manager

Trend Spotting
29.11.2016

The Not-So Secret Weapon of Social Influence

Influencer Marketing is hotter than ever. With ad-blockers making it increasingly hard for brands to reach and engage their audience, the social media influencer is advertising's not-so secret weapon.

Keith Macpherson

Designer

Technology
24.11.2016

Follow The Audience Into Creative Depths

The advertising space is so crowded now with so many different forms of media that it has become a little overwhelming. Not just for our audiences, but for the creators too: in such a busy space, how do we grab our audience's attention?

Ellis Van Der Wulp

Content & Community Manager

Technology
17.11.2016

The Universal Inbox

Facebook has called it 'The Evolution of Conversation'. From sharing photos with friends to voicing consumer enquiries, people worldwide now prefer chat apps over other forms of conversation.

Russell Turner

Strategy Director

Design
09.11.2016

Brand Design & Customer Experience

As customers flit between online and offline dimensions, brands scramble to keep up. It's become a strategic marketing imperative to provide a seamless and effortless customer experience across online and offline customer touchpoints.

Crystal Robinson- Carroll

Business Management Executive

Design
19.10.2016

Spotlight on Gen Z: the Generation your Brand May be Missing

Unique in their primarily digital access to the world around them, they have a new threshold of behaviours and beliefs differing from the currently-hot Gen Y target. Though young, this generation already holds a strong economic influence, and brands are truly missing an opportunity if they haven't already begun to market directly to these individuals.

Nikki Gatland

People & Culture Manager

Trend Spotting
13.10.2016

The Key Ingredient to a Great Company Culture

Culture is a word thrown around a lot, but contrary to popular belief it's not all about nights out on the boss, and boozy parties.

Madeleine Jönsson

Creative Intern

Technology
28.09.2016

A Snap Shot of Snap Specs

When Instagram Stories launched early last month in a shameless copycat approach to Snapchat Stories, it was made clear that Snapchat's next move would have to be a bold one.

Russell Turner

Strategy Director

Technology
27.09.2016

How Technology Exposes Advertising’s Lethal Gene

Since Charles Darwin penned On the Origin of Species back in 1859, terms like natural selection have become part of our lexicon. I want to use the evolution metaphor to consider what's happening to advertising today.

Mark Rosenberg

Copywriter

Technology
15.09.2016

The Magic is in the Medium

Great work should take channels into account. In today's digital world it's more important than ever. In 2016 brands have a plethora of options to engage audiences. Sure, campaigns can be shoehorned into multiple mediums, but a blanket approach won't equal attention. To take advantage of today's technology ideas should align with the platform.

Ellis Van Der Wulp

Content & Community Manager

Trend Spotting
06.09.2016

360° Immersive Video

Few trends have impacted social media like virtual reality has. Digital prophets predicted the explosion of VR in social media use for 2016 and it didn't take long for brands to delve in.

REBORN

Advertising
02.07.2015

MeinCoke: Coca-Cola’s Automated Twitter Campaign Proves to Be A Struggle.

Coca-Cola has been forced to suspend their recent twitter advertising campaign entitled #MakeItHappy after a prank by Gawker.com tricked the soda company into inadvertently re-tweeting large portions of Adolf Hitler’s infamous autobiographical manifesto Mein Kampf. The campaign was launched during the Super Bowl last Sunday and according to Coco-Cola its aim was to “tackle the […]