Nov 24, 2016
The advertising space is so crowded now with so many different forms of media that it has become a little overwhelming. Not just for our audiences, but for the creators too: in such a busy space, how do we grab our audience’s attention?
Ellis Van Der Wulp
Content & Community Manager
Nov 17, 2016
Facebook has called it “The Evolution of Conversation”. From sharing photos with friends to voicing consumer enquiries, people worldwide now prefer chat apps over other forms of conversation.
Sep 28, 2016
When Instagram Stories launched early last month in a shameless copycat approach to Snapchat Stories, it was made clear that Snapchat’s next move would have to be a bold one.
Sep 27, 2016
Since Charles Darwin penned On the Origin of Species back in 1859, terms like natural selection have become part of our lexicon. I want to use the evolution metaphor to consider what’s happening to advertising today.
Sep 15, 2016
Great work should take channels into account. In today’s digital world it’s more important than ever. In 2016 brands have a plethora of options to engage audiences. Sure, campaigns can be shoehorned into multiple mediums, but a blanket approach won’t equal attention. To take advantage of today’s technology ideas should align with the platform.