The REBORN Blog

Keith Macpherson

Designer

Technology
24.11.2016

Follow The Audience Into Creative Depths

The advertising space is so crowded now with so many different forms of media that it has become a little overwhelming. Not just for our audiences, but for the creators too: in such a busy space, how do we grab our audience’s attention?

Ellis Van Der Wulp

Content & Community Manager

Technology
17.11.2016

The Universal Inbox

Facebook has called it “The Evolution of Conversation”. From sharing photos with friends to voicing consumer enquiries, people worldwide now prefer chat apps over other forms of conversation.

Madeleine Jönsson

Creative Intern

Technology
28.09.2016

A Snap Shot of Snap Specs

When Instagram Stories launched early last month in a shameless copycat approach to Snapchat Stories, it was made clear that Snapchat’s next move would have to be a bold one.

Russell Turner

Strategy Director

Technology
27.09.2016

How Technology Exposes Advertising’s Lethal Gene

Since Charles Darwin penned On the Origin of Species back in 1859, terms like natural selection have become part of our lexicon. I want to use the evolution metaphor to consider what’s happening to advertising today.

Mark Rosenberg

Copywriter

Technology
15.09.2016

The Magic is in the Medium

Great work should take channels into account. In today’s digital world it’s more important than ever. In 2016 brands have a plethora of options to engage audiences. Sure, campaigns can be shoehorned into multiple mediums, but a blanket approach won’t equal attention. To take advantage of today’s technology ideas should align with the platform.