iq.data & insights
Data and analytics are key to understanding how each area of your brand functions.
We reference a range of data sources including external stakeholder interviews, web analytics, statistical surveys and ethnographic reports to better understand your consumers’ behaviour, their needs, and perceptions of your brand.
We use this data as the foundation for all of our work, from creative, through to brand experience and user experience.
Data is the basis of what drives our choices and creates effective results.